On February 26, 2025, at the Best Practice London Conference, two of our Health and Wellbeing Leads, Adam Davies and Vicky Maskill, will deliver an insightful talk on “Helping people ‘take back control’: managing chronic pain in primary care – a health coaching approach, empowering patients and supporting practices.”
Joining them are Prof. Deepak Ravindran, a Consultant in Pain Medicine at Central Reading PCN, and Lee Vaughan, a Health Coach and Patient Advocate. Together, they will share their expertise, experiences, and strategies for managing chronic pain.
The session will take place from 12:15 to 13:00 in GP Clinical Theatre 2.
Addressing the Chronic Pain Epidemic in Primary Care
Chronic pain affects millions across the UK and places immense strain on primary care services. With rising demand and limited resources, healthcare providers need innovative approaches that go beyond traditional medical interventions.
This session will explore how health coaching – a patient-centric approach – can transform chronic pain management by fostering resilience, encouraging positive behaviours, and promoting independence.
Key topics include:
- The growing impact of chronic pain: Understanding the challenges and pressures it places on the health system.
- Revisiting traditional approaches: Evaluating the limitations of conventional pain management and exploring evidence-based alternatives.
- Health coaching in practice: Demonstrating how a structured health coaching-led service can achieve meaningful improvements in patients’ lives, including reduced reliance on medication, increased independence, and improved function.
- Learning from lived experience: Hearing from medical pain experts and patient advocates who have seen and felt the benefits of these services firsthand.
- Practical implementation tips: Equipping delegates with actionable steps to introduce and sustain these services within the existing funding frameworks of primary care.
Meet the Speakers
Adam Davies and Vicky Maskill
With over 40 years of combined experience as specialist MSK pain physiotherapists, Adam and Vicky lead a team of more than 70 specialist pain Health Coaches across England. Their commitment to empowering patients and improving outcomes has made them leaders in the field of persistent pain management.
Prof. Dr Deepak Ravindran
A triple-certified expert in pain medicine, MSK medicine, and lifestyle medicine, Prof. Ravindran is a strong advocate for integrated, trauma-informed approaches to chronic pain. His two decades of experience highlight the importance of treating pain as a multidimensional issue.
Lee Vaughan
As a Health Coach and patient advocate with lived experience of managing chronic pain, Lee brings a unique and powerful perspective to the discussion. His mission to help others “take back control” inspires both patients and practitioners alike.
Why You Should Attend
This session offers an invaluable opportunity for healthcare professionals to:
- Gain practical insights into managing chronic pain within existing resources.
- Learn how health coaching can reduce dependency on medicalised care.
- Be inspired by real-life success stories from patients and practitioners.
If you’re committed to improving outcomes for patients with chronic pain while alleviating pressures on primary care, this talk is not to be missed.
Learn More
Discover how our Primary Care Pain Support Service is transforming lives and supporting practices across England. Click the button below.
We look forward to seeing you there!
