The General Practice Podcast: Vicky Maskill and Adam Davies on Transforming Healthcare
In the June 23, 2025 episode of The General Practice Podcast from Ockham Healthcare with Ben Gowland, Vicky Maskill (Director of NHS strategy and Partnerships) and Adam Davies (Health & Wellbeing Services Lead) share their insights into how Pure Unity Health is leading the way in delivering First Contact Physiotherapy services across the UK. […]
Health Coaching, Chronic Pain, and the DES: Reducing GP strain by supporting the patients who need it most
Across the UK, general practice is under immense pressure. GPs are managing growing demand, increasing complexity, and limited time — a situation that is becoming unsustainable. But what if we could alleviate some of that pressure by focusing on the individuals who use the system the most? A major study by Kontopantelis et al. (2023) […]
Pure’s Pain Experts to Take the Stage at Best Practice London 2025
On February 26, 2025, at the Best Practice London Conference, two of our Health and Wellbeing Leads, Adam Davies and Vicky Maskill, will deliver an insightful talk on “Helping people ‘take back control’: managing chronic pain in primary care – a health coaching approach, empowering patients and supporting practices.” Joining them are Prof. Deepak Ravindran, […]
Pure physios celebrate two wins at Therapy Expo 2024
Pure Unity Health celebrate two recent wins at the Therapy Expo 2024 Poster Zone. Jack Geraghty, Clinical Training Lead, and Adam Davies, Health and Wellbeing Lead, took home the prestigious awards for Best Audit and Best Poster. 🏆 The Therapy Expo is the UK’s leading event for musculoskeletal (MSK) professionals, drawing thousands of practitioners, researchers, […]