In the June 23, 2025 episode of The General Practice Podcast from Ockham Healthcare with Ben Gowland, Vicky Maskill (Director of NHS strategy and Partnerships) and Adam Davies (Health & Wellbeing Services Lead) share their insights into how Pure Unity Health is leading the way in delivering First Contact Physiotherapy services across the UK.
Together, they share their experiences of delivering high-quality services and maintaining robust data reporting. They also highlight the importance of building strong relationships with PCNs.
Beyond their clinical expertise, Vicky and Adam discuss Pure’s innovative health coaching initiatives, including the integration of pain cafés and community-based coaching through PCNs.
They also explore new QOF targets around cardiovascular disease and the vital role of behaviour change and lifestyle coaching in improving patient care and supporting NHS preventative strategies.
About Ockham Healthcare
Ockham Healthcare, a UK think-tank and consultancy founded in 2015 and based in Worthing, West Sussex, partners with General Practice and Primary Care Networks to transform primary healthcare delivery.
They offer strategic support, research, and innovative guidance, publishing case studies, podcasts, and more.
Their services include helping GP practices scale, fostering local collaborations, and supporting practices through operational innovations and workforce redesign.
Find out more here: https://ockham.healthcare/
